SHAPE THE BRAND

DISCUSS THE BRAND

OWN THE BRAND

BE THE BRAND

Brand Members

Total of brand ideas

Brand Royalties

Brand Members

Total of brand ideas

Brand Royalties

JOIN THE BRAND

Every brand will say it’s there for you.

But it’s never created with you.

Royal Dutch is different

Every brand will say it’s there for you. But it’s never created with you. At Dutch22 we do it differently. We’re a brand-creation-network where the brand is literally your brand. Join us for free and let’s hear your thoughts on products, design and functionality. Together we shape the brand, discuss the brand and own the brand.

Together we are the brand!

THE WORLDS FIRST OPEN SOURCE BRAND

Royal Dutch is a new brand for accessible luxury products.

From fashion to cookery, from lifestyle to body & health

The first brand we create together as a network will be ‘Royal Dutch’: a stylish brand for accessible luxury products. From fashion to cookery, from lifestyle to body & health. It’s the world’s first open source brand, directed by a network where consumers, manufacturers, retailers, designers and inventors work together. Sounds good?

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CASH THE BRAND

Brands are usually all about money. The bigger the brand, the bigger the profits. As a brand-creation-network, Dutch22 is about sharing. About creating better products together. But there’s also money involved. Your ideas can save manufactures a lot on R&D. And they’ll reward that! So join the network, share your ideas and become filthy rich or at least have fun trying